In 2018, teens made memes about being nostalgic for 2015, in part because anything before President Trump felt like some long-forgotten past. In 2017, millennials flocked to emo-themed concerts to relive the melancholy soundtracks of their youth. Like junk food, video games, and at-home hair dye, nostalgia is a popular pastime even in normal circumstances, but particularly so in an era where the present feels inescapable. “There was no news about it, no piece of art that was going viral.” When Kerans took a deep dive into what else was trending, she noticed a pattern: Everyone who remembers the internet in the early 2010s was rediscovering their fantasy favorites, like Twilight and Divergent.
Soft aesthetic movie#
She noticed something strange was going on when Megamind, an animated movie from 2010, was the most popular film on the platform the week of March 16. “We’re seeing posts literally float to the surface from 10 years ago,” says Cortney Kerans, the head of communications at Tumblr. “If you were on Tumblr in 2013-2014 you should qualify for a senior discount,” reads one self-deprecating video from the genre, as though the era were several generations ago and not less than a decade. Others are digging back into their angst-ridden social media posts from their adolescent and teen years.
Girls are recreating outfits inspired by hyper-stylized image macros of flower crowns and band T-shirts they loved in middle school. “Bop or flop?” posits a TikTok trend asking users to rate “coming-of-age indie pop bangers” from those years. Reliving a very specific subculture from the period that roughly spans from 2009 to 2014 - the era of indie pop, ironically oversize eyeglasses, and late-wave finger mustaches - is what countless millennials and Gen Z kids are doing right now, online and in their bedrooms. But wouldn’t it be fun to pretend it was? This is, statistically, probably not what you were doing in 2013.
Bing! Your friend just texted you a hilarious Harlem Shake Vine. You’re listening to a Purity Ring song on your iPhone 4S, wearing an American Apparel tennis skirt while reblogging a Tumblr post shipping Santana and Brittany from Glee. On TikTok, videos associated with the hashtag #SoftGirl have been viewed over 347 million times and over 363,000 Instagram posts have been labeled with the hashtag.POV: It’s 2013. The softgirl aesthetic doesn’t shy away from things that may be written off as girly and childish such as Hello Kitty, The Powerpuff Girls, stuffed animals, heavy makeup, and the color pink.Īlthough this trend is most commonly known as a social media aesthetic, the style is also worn out and about IRL, mostly by Millennials and Gen Zers. This international style leans into traditionally feminine forms of expression, embracing aspects of girlhood that have long been labeled as weaknesses such as sensitivity and putting time into one’s appearance. Unlike VSCO girls, their style is broader, typically more maximalist, and less brand-specific.
Unlike eGirls, softgirls lean towards warmer colors and items that are “cutsey” rather than goth or punk-inspired.
Soft girls also mirror the softboys of TikTok’s Soft SZN trend as they present a form of “softness” that manifests in how they present themselves ad may extend more broadly to how they navigate the world.Įlements of these styles and social media aesthetics may include hair clips, flowers, butterflies, angels, drawn on freckles, winged eyeliner, lip gloss, highlighter, mom jeans, crop tops, Buffalo shoes, oversized hoodies, Instagram and Snapchat filters, and other specific items. Similar to VSCO girls and eGirls in style and concept, a soft girl or softgirl can typically be recognized by her style which combines hyperfeminine elements, child-like imagery, and vintage-style clothing into an overall “soft” aesthetic.
Soft aesthetic how to#
Check out our softgirl style guide for more information on the soft girl aesthetic and how to try it yourself.
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